Sheikh Mohammed announces grand success of UAE’s first domestic tourism campaign.
The UAE has concluded the World’s Coolest Winter campaign — its first domestic tourism drive that encouraged residents to explore the country’s hidden gems this winter.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, took to Twitter to list down its successes.
The campaign saw 950,000 tourists explore the country in a whole new light. It generated revenues of over Dh1 billion within a month.
— HH Sheikh Mohammed (@HHShkMohd) January 27, 2021
Sheikh Mohammed also announced the date of the next campaign. “Next winter, the campaign will be launched on 15-12-2021 in a more beautiful way — after the world recovers from the Covid-19 pandemic.”