NEW DELHI: Volkswagen India is now aiming to boost its presence in the pre-owned car market by understanding the customer requirements, behaviour and changing buying patterns better. To achieve the target, Volkswagen India has collaborated with Frost and Sullivan to develop a ‘Indian pre-owned car market study’.
This development comes right after the Volkswagen Group confirmed that it will be pumping in a fresh investment of around Rs 8,000 crore in India. While the entire investment will be aimed at reviving all the brands under the umbrella – Volkswagen, Skoda, Audi, Porsche, and Lamborghini- the larger part of the investment will be reserved for the volume brands Skoda Auto India and Volkswagen India.
With a fresh wave of investments coming in, Volkswagen seems to be preparing itself to focus on one of the rapidly growing sectors of the auto industry, the used car market. Das WeltAuto India, Volkswagen’s pre-owned channel, is aiming to use the pre-owned car market study to offer enhanced customization, transparency and affordable personal mobility solutions.
The ‘Indian pre-owned car market study’ will focus on a few key topics that include growth trends in the particular market, consumer demographics, current ownership and usage pattern, trust factor, usage of value-added services, choice of purchase via offline or online platforms, purchasing pre-owned cars through established channels.
Das WeltAuto (DWA) India currently faces competition from some of the major players like Maruti Suzuki True Value, Mahindra First Choice Wheels, Hyundai H Promise, Ford Assured, Toyota U Trust, Honda Auto Terrace and a few more in the organized used-car market. DWA currently has a network of around 105 outlets across the country and the pre-owned channel recently got digitized by introducing the DWA Valuator app and setting up DWA Excellence centres for a contactless experience.
“The used car business has immense growth potential in India and offer a strong value proposition for our consumers and business partners. In 2020, we observed an immediate shift in the buying pattern of consumers, moving to affordable mobility solutions instead of a new car due to the pandemic situation. Even today, on an M-O-M basis, we’re witnessing approximately 10% growth in our used car volumes. Through this collaborative study with Frost & Sullivan, we further intend to understand consumer requirements, in order to, offer them an enhanced value proposition and customized services under one roof,” said Ashish Gupta, Director, Volkswagen Passenger Cars India.
This development comes right after the Volkswagen Group confirmed that it will be pumping in a fresh investment of around Rs 8,000 crore in India. While the entire investment will be aimed at reviving all the brands under the umbrella – Volkswagen, Skoda, Audi, Porsche, and Lamborghini- the larger part of the investment will be reserved for the volume brands Skoda Auto India and Volkswagen India.
With a fresh wave of investments coming in, Volkswagen seems to be preparing itself to focus on one of the rapidly growing sectors of the auto industry, the used car market. Das WeltAuto India, Volkswagen’s pre-owned channel, is aiming to use the pre-owned car market study to offer enhanced customization, transparency and affordable personal mobility solutions.
The ‘Indian pre-owned car market study’ will focus on a few key topics that include growth trends in the particular market, consumer demographics, current ownership and usage pattern, trust factor, usage of value-added services, choice of purchase via offline or online platforms, purchasing pre-owned cars through established channels.
Das WeltAuto (DWA) India currently faces competition from some of the major players like Maruti Suzuki True Value, Mahindra First Choice Wheels, Hyundai H Promise, Ford Assured, Toyota U Trust, Honda Auto Terrace and a few more in the organized used-car market. DWA currently has a network of around 105 outlets across the country and the pre-owned channel recently got digitized by introducing the DWA Valuator app and setting up DWA Excellence centres for a contactless experience.
“The used car business has immense growth potential in India and offer a strong value proposition for our consumers and business partners. In 2020, we observed an immediate shift in the buying pattern of consumers, moving to affordable mobility solutions instead of a new car due to the pandemic situation. Even today, on an M-O-M basis, we’re witnessing approximately 10% growth in our used car volumes. Through this collaborative study with Frost & Sullivan, we further intend to understand consumer requirements, in order to, offer them an enhanced value proposition and customized services under one roof,” said Ashish Gupta, Director, Volkswagen Passenger Cars India.
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