Influencers are everywhere.
They are at the MET Gala. They are walking the red carpet at the VMAs and now they are part of a team creating de-extinction technology which will bring the woolly mammoth back to the Arctic tundra within the next six years.
Yes, you read that right. Extinction could be a thing of the past thanks to a TikToker and his friends.
Josh Richards may be known to the masses as a TikTok star with over 40 million followers across social media but he has consistently proven to be a lot more than that.
He has developed himself into a serial entrepreneur with companies ranging from Ani Energy, his energy drink which is now in Walmart, to Cross Check Studios, his production company with Mark Wahlberg, to Animal Capital, an $18 million venture capital fund that he started with his business partner Michael Gruen and former Goldman Sachs investment banker Marshall Sandman.
This week, Richards and his fund Animal Capital announced their investment and advisory position into Colossal. They are a company that is using recent breakthrough advances in CRISPR genetic engineering, a new wave of disruptive conservation and restorative biology, which will eventually make extinction a thing of the past.
The company was founded by tech entrepreneur Ben Lamm and world-renowned geneticist and serial biotech entrepreneur George Church, Ph.D. In addition to being a founder of Colossal, Church also serves as a Professor of Genetics at Harvard Medical School and is a Professor of Health Sciences and Technology at Harvard and MIT.
Lamm said, “Genetic engineering holds an endless amount of opportunity for the future of humanity: From eradicating diseases to improving our ability to survive in changing climates. It is a breakthrough technology. As an entrepreneur, I’ve routinely found myself on the cusp of breakthrough technologies because I believe they mark powerful nexus events in the future of our species. I am incredibly excited and grateful for great partners and investors like Josh Richards and Animal Capital who see our long-term vision and can help contribute to the advancement of science and genomics.”
Richards has been involved in the Animal Capital since its inception a year ago and his stamp is felt throughout the company. He, Gruen and Sandman brought on billionaire movie and technology mogul, Thomas Tull, to lead the round of funding. They brought Paramount Pictures President, Michael Ireland, and Billboard president, Julian Holguin, on as advisors. They got the billionaire Winklevoss twins to invest, as well as others. They’ve also been heavily involved in the company’s rollout and media strategy.
Josh Richards said, “It is mind boggling that a 19-year-old kid from a small town in Ontario could be a part of a team that will change the world. To be involved in a company like this, that will change the world for the better, and allow my kids’ kids to have a better life, is truly an honor. My generation is the generation tasked with combatting climate change and creating a better world as we are the generation set to inherit the Earth.”
Sandman, the managing partner of Animal Capital, said, “The opportunity to invest in Colossal really speaks to the reason we originally started Animal Capital. Ben, George and the entire team are on a path to change the world and we are proud to be along for the journey”
Animal Capital’s other investments, include: Mental health technology, Whoop, crypto startup, WonderFi, which went public on the NEO two weeks ago and calendar-based social media platform, Saturn.
So, who knows, maybe we’ll see Josh Richards making a TikTok on a wooly mammoth. soon. Stay tuned.