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Hundreds of Chinese fan clubs have pledged to rein in unruly behavior. How will this impact brands who bank on...

2021 iQIYI World Conference: ‘We are Together Witnessing the Brand New Future’iQiYi held its 2021 iQIYI World Conference (‘the Conference’),...

10 Truths About Livestreaming in ChinaKey Takeaways:Offering low prices or high-value gifts is one of the rules for pitching via...

The partnership between Sony Playstation and Discord is built on engaging communities. This week‘s column focuses on how two complementary...

Xbox Teams Up With Tencent’s ‘Honor of Kings’ Maker TiMi StudiosTiMi Studios, one of the world’s most lucrative game makers...

Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic...

Six Brand Collaborations Chinese Consumers Loved in AprilTop Pick: Sotheby’s x Jay ChouAsian megastar Jay Chou returns to his roots...

Authorities say hate and abuse on social media may be negatively impacting young people.China’s top cyberspace watchdog said it will...

Branded Content Is the Path to Gen Z in 2021Brands have been turning to platforms like TikTok, Snapchat, and Instagram...

Alibaba’s five-day signature event is set to gather contemporary artists, collectible retailers, and museum stores in a celebration of creativity.A...

China’s Tencent in Talks With U.S. to Keep Gaming InvestmentsTencent Holdings Ltd (0700.HK) is negotiating agreements with a U.S. national...

A viral video stoked fears that fans of “Youth With You 3” were wasting food after buying bottles of flavored...

Beauty Brands Find Their Funny Bones in ChinaWhile most brands rely on the star power of actors and idols whose...

Tencent’s reality show, Produce Camp 2021, has produced China’s latest boy band sensation, INTO1. But can it wow global audiences?What...

The Top 5 Movies During China’s Labour Day WeekendAs China’s “golden week” holiday approaches, the latest battle for box-office supremacy...